Diversity Adds Creativity to Your Brainstorming
When your meeting is convened to generate creative ideas to solve a problem or take advantage of an opportunity, success is more likely when you have participants representing diverse styles, backgrounds, knowledge, ideas. Why? Because everyone brings their whole self to meetings. Thus, they bring fresh perspectives and “new eyes” on the task which may lead to insights and then new ideas.
As Albert Einstein said, “We can’t solve problems by using the same kind of thinking we used when we created them.”
Consider these questions: Does your organization welcome diversity? Or does it attempt to make everyone have the same values and approaches?
As much as possible, structure your meetings to welcome and embrace diverse viewpoints and perspectives. Find ways to build respect into your group norms so that all kinds of ideas are considered. In a business context, you are more likely to gain a competitive advantage from an innovative idea and innovation comes from the clash and creativity of ideas and perceptions.
This means respectful listening to other group members, open-minded consideration of seemingly contradictory ideas and attitudes, and withholding instant evaluation of ideas.